This month the guys over at Vive Le Rock and Big Cheese Magazine made the bold move into launching a brand new print magazine covering everything indie and alternative, including old and new artist. For this they received much exposure in Music Week and other music industry media because for so long people have said print is dead. Consider the fact that NME’s distribution fell to just 12,000 in recent years and subsequently the magazine is now free (with sponsors paying the bills), their distribution has upped to over 200,000.
Yes it’s very true that people simply do not buy physical magazine like they once did. Just as music consumption itself has changed beyond recognition in the internet age – people want this stuff for free. I grew up in London and Reading so I have watched them change. It’s sad to see independent stores last 6 months and fail. It sucks to see all your favourite venues become o2 arenas – owned by a faceless phone company rather than real music-obsessed heroes. It’s worse to remember record stores and small venues that used to bring so many people in the community together and feel uncertain that future generations will ever have those memories. My little brother talks to his friends through a playstation whilst he sits in his room alone and isolated from the rest of the family. Will that grow to be a fond memory? There are millions of people like him, doing this every night. Society is so splintered because everyone is socialising in such fractional minorities. I feel I learnt more from speaking to people from all walks of life at gigs and youth clubs when I was 14, than I ever could have playing fifa in my bedroom after school.
I am really passionate about so comment below and I’d love to get a discussion going! Cheers, Paula
* The new magazine is called LOUDER THAN WAR and available now in WHSmiths. Turn to pages 34, 40 and 44 for my interviews with Slaves, Seaford Mods and Maximo Park.